Thoughts About Geographic Keyword Domain Names
I’ve been a fan of geodomain names for several years. I’ve owned a number of city and town .com domain names over the years, and I’ve sold the majority of them. My company still operates Lowell.com, and although it doesn’t generate all that much revenue, I enjoy operating the website. I like city/town/region/state/country exact match .com domain names, although I am only interested in buying them at exceptional prices these days.
A different but similar type of geodomain name is the geographic keyword domain names. For clarification purposes, I would classify domain names like BostonRealEstate.com, ChicagoDoctors.com, and NYCPlumbing.com as geographic keyword domain names. Some day, we may talk about names like Boston.Lawyers or Philadelphia.RealEstate, but for now, let’s stick with the others.
I am still a fan of city RealEstate.com domain names. Real estate agents tend to work exclusively in a specific area, and that may be several towns, one city, or perhaps a few cities. Because real estate agents’ work is based in specific geographic areas, I think these domain names are valuable. I’ve had some good sales and I’ve also had some challenging ones, but I’ve generally been able to sell these names profitably. I am still on the lookout for well-priced US geoRealEstate.com domain names.
I am not as keen about other geographic keyword domain names, like BostonDoctors.com or PhiladelphiaLawyers.com, for example. Many professionals work in specific geographic areas, but they aren’t exclusive to those areas as a real estate agent is. In addition, their expertise is likely a sector within their field rather than based on geography. Yes, a doctor may want to identify himself with a geographic area, but it’s probably less common than a real estate agent, and there is likely less SEO value today in a geo keyword domain name than there was a few years ago.
Geographic keyword domain names have value, but I don’t really own many aside from real estate related domain names. I’ve tried to sell domain names to doctors and lawyers, and I have not had much luck either. This doesn’t mean that my experiences would be the same as someone else’s experience, but when push comes to shove, I’d rather focus my efforts elsewhere.
I would still buy city, state, or interesting town / neighborhood .com domain names for the right price, but I tend to stay away from most geographic keyword domain names.
I’d be interested in hearing about your experience with these domain names.
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