Timing of Sales Email is Important | DomainInvesting.com
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Timing of Sales Email is Important

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Timing is everything, and that certainly applies to selling domain names. In my opinion, the time that you choose to send a sales email is critical and can be the difference between selling a domain name to a willing buyer and missing an opportunity to connect with that prospect.

In the majority of situations, I will only email a prospective buyer once. If the buyer doesn’t respond to my email, I likely will not email the person again because I don’t want to bother him or her (two exception being if the prospect replies with interest or if it is the result of an inbound inquiry). I generally assume a lack of a response indicates a lack of interest.

With that being said, if I send an email to a prospective buyer and she doesn’t respond, as a matter of practice I probably won’t send a second email to avoid being a pest. There’s a chance that the prospect had no interest in the domain name and that is why she didn’t respond, and there’s also a chance the email was received at an inopportune time. For me, chances are good that I will never find out.

For the most part, I try to send emails to prospective buyers Monday afternoon through Thursday afternoon. I believe that most business people have quite a bit of things to do on Monday mornings, and most people have either checked out by Friday afternoon or they are working hard to get things done before leaving the office. I don’t usually email people on the weekend because I try not to work, but more importantly, I would expect the email to join many other unread emails, possibly going to the bottom of a priority list. I try to email people in the early afternoon because that is the most likely time that the recipient is free. I don’t like to email people during a holiday.

One other consideration to make is the recipient’s timezone. The time the recipient receives the domain name is far more important than when I send it. I may create an email and save it in draft mode until the time I think it would be received and most likely to be read.

I am sure arguments can be made about timing. Some people might find success reaching a small business owner on the weekends. The best thing to do is to test to see what works for you.


About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.


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Comments (10)

    Jackie

    I used to try an get a jump on the week and send out emails on Monday – but I have seen several studies showing highest open rates on Tues – Thurs, so I now generally only send on those 3 days.

    January 10th, 2015 at 1:54 pm

    todd

    The actual time is very important also. Emails that I send out very late in the evening or early morning get a much better response then at any other time. Maybe because most emails are not sent at night and the later ones end up getting opened or on top of the inbound list when someone checks their email first thing in the morning. People are less busy earlier also and have more time to check emails first thing.

    I found this article about email times here which is interesting

    http://www.verticalresponse.com/blog/best-time-send-email-marketing-campaign/

    January 10th, 2015 at 2:51 pm

    Leonard Britt

    When I send out Facebook messages, sometimes I receive responses weeks or even months later. If the recipient only checks their Facebook messages on an infrequent basis, I guess the timing is not so critical. However, I believe the more critical issue is getting a message into either a decision maker’s hands or at least to someone who has contact with that person. With emails, it is far more likely a message ends up in a spam folder or is sent to an administrative assistant who merely deletes the message.

    January 10th, 2015 at 3:55 pm

    Mike

    Extensive studies have shown that 2pm on weekdays is the best time to get your email immediately read. But, to get action from your email for an investment like a domain name, the best time is Sunday evenings. Trust me, I do this for a living.

    Mike Maillet
    NetProfitMedia.com
    @MichaelMaillet

    January 10th, 2015 at 4:59 pm

    Dave

    If Sunday evening is a good time, I would think anytime before 6am Monday would work as well.

    January 10th, 2015 at 11:47 pm

    paul

    Elliot, not wanting to spam ok, but given spam filters often diverting legit email, how confident are you that the initial email went to intended person? I practice ‘two bites at the apple’ strategy, using second follow up email subject refrerring to spam filter as way to make sure my initial message got through

    January 11th, 2015 at 10:15 am

    Lloyd

    Whether it’s a e-mail or phone call it’s best to wait till after 11:00 am in that persons time zone.Before that it’s considered personal time by the recipient who doesn’t want to be bothered by someone pushing their goods or services.Maybe it’s a psychological, people being more receptive closer to the lunch hour.

    January 11th, 2015 at 11:24 am

    Steve

    Is anyone making phone calls to push sales to end users? I have had several deals completed after I reached out directly to the prospective enduser via phone.

    January 11th, 2015 at 6:19 pm

    Lloyd

    I love when someone calls me(it’s rare but it does occour) in response to a domain name I’ve advertised. It’s usually an indication the seriousness of the caller.More times than not a sale is consumated.Encourage in your email responses to inquires the option to call back by listing your cell number etc.It wouldn’t hurt to ask a salesperson friend on tips on how to close a sale and for heavens sake lose the know it all attitude.

    January 11th, 2015 at 7:14 pm

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