Tip for Buying Good Names to Resell
Once in a while, I will have a domain buyer who has a specific type of interest. Generally, this comes from a domain sale I made to an end user, and obviously the end user wouldn’t be interested in random other domain names, no matter how great they are.
If you present this buyer with other good names of similar quality to the name he bought, there’s a chance he might buy others. The problem always becomes finding good domain names that are of the same quality. Here’s a tip I can share with you to give you an idea of what I do.
I search for other websites in that industry/vertical, and I find the websites with the best navigation. I then find the keywords that are used for products and services on those websites, noting those that are used most. Once I have a list (or while still searching through the list), I do both GAKT searches as well as standard Google searches to see the frequency of searches and the number of companies advertising those different terms I’ve found.
Once I have a list of domain names that I think would be valuable, I come up with a sales price in my mind. This may be the hardest part, but I place a hypothetical bottom price I think each domain name could yield to this buyer or to others. I then begin the process of contacting the owners and/or seeing if the domain names are already for sale, and I make offers based on what I think I can get for the domain name.
There are two things you need to be cautious about:
1) The buyer won’t want additional domain names even if they’re of similar quality. You’ll still be able to pitch the name(s) to others, but end user sales aren’t always easy, and it might be tough to flip specific names to domain investors.
2) You obviously need to be realistic with your price, and lowballing to get a name at your necessary level of profit margin generally isn’t a good idea, unless it’s not owned by an end user. Keep in mind that if the name is owned by an end user already and you do make a lowball that’s accepted, it should tell you something about the domain name!
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