Use Caution When Buying Typo Drops | DomainInvesting.com
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Use Caution When Buying Typo Drops

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I’ve been looking at dropping auctions more regularly on NameJet and SnapNames, and I frequently come across generic typo domain names that are enticing. They seem generic enough that they would avoid any type of trademark violation, and they could potentially get traffic based on some analytics I’ve done. These are typically misspelled words where one letter is replaced with a letter that’s next to the correct letter on the keyboard.

Today I found a typo domain name that I was considering, and I went to the website to see if I could find some analytic information – like Compete.com traffic. When I got there, I saw that it was a porn site, and it got me concerned. I know that a domain owner may not be liable for what a previous owner did, but that wouldn’t necessarily stop a company from filing suit under the assumption that you had something to do with its prior usage.

Now if you are sued for misuse on a high value domain name, that’s another story and a cost of doing business in most cases. However, if you are sued because of a cheap typo name you bought hoping to make enough PPC revenues to cover the drop price, you have to ask yourself if it’s really worth the effort.

Furthermore, you should ask if the domain name is really worth acquiring if it’s currently a porn site, as it wouldn’t make sense for the domain owner to monetize it this way if it received traffic (it’s unrelated to porn).


About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.


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Comments (4)

    Typo Buyer

    How do you search for typos on Snapnames ? Any examples !

    September 12th, 2009 at 1:23 pm

      Elliot

      I don’t have any special way. I stumbled across the one I was referencing.

      September 12th, 2009 at 1:24 pm

    Typo Buyer

    How do you find out the traffic the typo gets ? Compete.com gives estimated results.

    September 12th, 2009 at 1:30 pm

    Homeloams.com

    And some generic typos, even on high $ keywords, don’t get any traffic at all… =(

    September 12th, 2009 at 2:01 pm

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