Using Twitter to Find Sales Leads
I personally find it annoying when people tweet to me to ask if I want to buy a domain name. The vast majority aren’t even domain names I would hand register, and it’s a bit annoying when I receive two notifications about the tweet (email and Twitter). I think there is a better way to use Twitter to find a good prospect to buy a domain name, and I want to share some tips.
Here are some steps you might use to find a prospective sales lead for a domain name:
- Use the Twitter search functionality to search for the topic of your domain name. I presume there will be a variety of keywords associated with the topic of your domain name, and you can search for those topics separately. For instance, if I wanted to sell DogWalker.com, I could search for “dog walker,” “dog walking,” and maybe even “pet care.” You might want to use quotes around your search to make it more targeted.
- On the left hand side of the search results, select the “people” option. This search eliminates timeline tweets and searches for user profiles. It makes it likely that the search results have the keyword topic in their profile rather than a casual mention at some point in time. For example, it will show people who have “dog walking” in their profile rather than a tweet that says “out walking the dog.”
- Click the various profiles to gauge whether the person or company is in the particular business that is related to your domain name. Make a judgment call about whether that person or company would have an interest in your domain name. Don’t email them if they aren’t a good prospect, as that will annoy them and could get you into trouble (see spam warning below).
- Visit the website they have listed in their profile and find their contact information on the website. Double check that you think their business would benefit from owning the domain name you own.
- Send a well-written, targeted email directly to the person offering the domain name.
There could be laws against sending unsolicited emails to people. I am not a lawyer, so I won’t try to opine about this, but sending any unsolicited emails to people you don’t know, especially if you send them in bulk, could result in penalties.
In my opinion, sending out a ton of tweets about a domain name looks spammy and is more annoying than receiving a targeted email. This is especially the case if a person is doing this with many domain names and sending dozens or hundreds of tweets about it. Frankly, I can’t recall ever seeing a valuable domain name sold this way, and that should probably tell you something right there.
I have not sold a domain name using this method, but it looks like it could be a good way to find a prospective buyer for a domain name. It sure beats the alternative method of sending out tweets to a ton of random Twitter accounts.
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