Verified Domains to Provide Domain Name Background Checks
101 Domain

Verified Domains to Provide Domain Name Background Checks

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Bill Hartzer emailed me to announce the launch of Verified Domains, a business that was created to provide “extensive background checks on domains.” The purpose of the business is to give domain buyers reassurances about the history of domain names that are being considered for acquisition.

Verified Domains launched today, and I have not had an opportunity to explore the website fully, so I asked Bill to share more information about how Verified Domains works. Here’s what Bill had to say about how it works and why people would want to use Verified Domains:

Verified Domains provides extensive background checks on domains. Check out a domain’s past and get a guarantee that the domain name is clean and ready for commerce.

Verified Domains has several different levels of service, depending on how extensive the background check and due diligence is done, and how much of a “guarantee” is included.

The Verified level gets you over 15 manual reviews of various data points, and includes a $5,000 Buy Back Guarantee. Manual reviews include data points like:
Whois History Review
Review of Former Site Topic
Email Blacklist Check
Limited Search Engine Reputation Review
DNS Health Check

The Verified Plus level gets you all of the checks included in the Verified level, but includes more data points and a $25,000 Buy Back Guarantee.

The Verified Premium level includes the Verified and Verified Plus checks, but also includes more extensive checks of whois data and search engine reputation issues. There are over 45 different manual reviews of various data points done, and it includes a $50,000 Buy Back Guarantee.

The Buy Back Guarantee essentially says that if Verified Domains verified the domain as being “clean” and ready for commerce, and a problem is found within 30 days of the verification, Verified Domains will reimburse the cost of the domain name: they’ll buy the domain.

For domainers, a report from Verified Domains could be used to “close the deal”, giving some assurance to buyers that there aren’t any problems with the domain. Adding a report could allow you to ask more for the domain, as it’s a Verified Domain. Discounts are available for multiple domains and entire domain portfolios.

For resellers, Verified Domains will work with you to integrate into your platform and provide a referral fee.

Verified Domains is a product and service from Globe Runner, a digital marketing and SEO agency based in Dallas Texas.


About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.


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Comments (19)

    Dmitriy Chemlin

    Hats off to Bill, Jeff and Eric at GlobeRunner for putting out yet another excellent product.

    July 28th, 2015 at 5:09 pm

    Ron

    $50,000 buyback how is that going to work, one mistake, and they are bankrupt

    July 28th, 2015 at 5:40 pm

    Bill Hartzer

    Ron, that’s a good question.

    Basically, if there’s an issue that we missed on a domain that we verified, we’ll fix the issue or buy the domain, up to $50,000. We have spent a lot of time putting the guarantee in place, and am confident in the way it is set up.

    July 28th, 2015 at 6:04 pm

    Dev

    What a great looking service!

    July 28th, 2015 at 7:43 pm

    Josh

    Wish them the best, great idea/protection for those not familiar with the process.

    July 28th, 2015 at 10:03 pm

    Eric Borgos

    That is a great idea for a service. I am not sure they will be able to get enough business to make an entire company out of it, but at least it is something useful and new in the industry.

    July 28th, 2015 at 11:02 pm

    Mike

    Great idea, but they cannot make enough money to keep the business alive for long.

    Newbies won’t pay for it and experienced domainers are able to do a comprehensive background check by their own.

    Good luck, anyway.

    July 29th, 2015 at 7:53 am

      Elliot Silver

      How do you figure that they can’t keep the business alive for long? It doesn’t necessarily have to be a standalone business to be successful. For instance, I could not live off of the revenue from DogWalker.com but it’s been alive and well for several years.

      In reply to Mike | July 29th, 2015 at 8:39 am

      Mike

      You are right, it could not live off of the revenue, but still be alive and running.

      In reply to Elliot Silver | July 29th, 2015 at 9:42 am

      Elliot Silver

      I don’t know what the ultimate goal is… ie a nice new revenue stream or a full blown separate operating company.

      In reply to Mike | July 29th, 2015 at 9:47 am

    Eric Borgos

    Nobody so far has mentioned one of the most interesting parts of this story, which is that they are using a gTLD for their website: https://verified.domains

    I did not even notice this when I went to it yesterday.

    July 29th, 2015 at 9:52 am

      Mike

      …that is a bad start.

      In reply to Eric Borgos | July 29th, 2015 at 10:03 am

    Bill

    >> experienced domainers are able to do a comprehensive background check by their own.
    Mike, that’s exactly why I started the service. Lots of domainers don’t know how to do a comprehensive background check on a domain, let alone look at all the links to a domain and decide if the domain has bad links, good links, or if the domain is banned or has a manual penalty from Google. I know some very experienced SEOs who have bought domains and then found out later that the site had a penalty so they had to ditch the domain and buy another one.

    >> they cannot make enough money to keep the business alive for long
    Well, guess we’ll see about that… no one ever thought of doing a vehicle history report before CarFax came along.

    >> one of the most interesting parts of this story
    Thanks for mentioning, Eric. I wouldn’t have launched this on another TLD, I personally think that verified.domains is THE best URL for this.

    July 29th, 2015 at 10:16 am

      Eric Borgos

      I think that because your company is only dealing with domainers, or at least people at companies who are somewhat familiar with domains, having a gTLD is not a problem. I don’t think it will confuse anybody. Plus, Verifieddomains.com looks bad because of the 2 “d”s in a row. and it is long.

      In reply to Bill | July 29th, 2015 at 10:21 am

    Bill

    Eric, the ultimately goal, however, is not actually to sell this to domainers. Hopefully brand owners, business owners and anyone who buys a domain on the aftermarket could use the service.

    I like the fact that verified.domains breaks up those two DDs, would rather use that than the hyphenated version.

    July 29th, 2015 at 10:41 am

    Eric Borgos

    At a bulk wholesale price, your service might be of interest to domain brokers. For example, in 2014 I bought GameReviews.com through a domain broker for $7,000. I am guessing the made a $700 (10%) commission on it. If they paid you a small amount of that commission, they could have offered the domain for sale as “verified.” They could have made the verification part of the closing, so they would only pay it if the domain sale went through, not just for listing it for sale.

    July 29th, 2015 at 10:48 am

      Bill

      That’s the plan, Eric. I’ve built in “bulk wholesale pricing” and am offering that option. That way those domains can be sold as “verified” domains, like you mentioned. I could also see the asking price of the domain higher if it’s verified rather than not being verified.

      In reply to Eric Borgos | July 29th, 2015 at 10:51 am

    Logan

    Many large brands are already working with CSC, MarkMonitor, and the like who could provide or are already providing this service to those big brands. If they are not, verification is a service those existing players in the marketplace could outsource to Verified. They could mark it up and make a profit when selling the domain ‘assurance’ service to the big brands.

    July 29th, 2015 at 1:21 pm

    Domain Guy

    I think you guys should’ve acquired VerifiedDomains.com as well to show your seriousness/long-term goals with this endeavor. Show us the idea is worth the few hundred/couple grand to you to secure all angles of your brand. It’s the first addressed I typed in.

    August 1st, 2015 at 7:19 am

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