What Color .com is Worth the Most? | DomainInvesting.com
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What Color .com is Worth the Most?

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Yesterday, I published an article about Heritage Auctions brokering the Black.com domain name. I also linked to an article I wrote with quite a few publicly recorded color .com domain name sales over the years. Some of those sale prices seem fairly strong and others seem like deals today.

I am curious about what readers think would be the most valuable color .com domain name in today’s market. For the sake of discussion, let’s confine this to “real” colors that are primarily colors. For instance, while “wine” is technically a color, Wine.com should not be considered when discussing the most valuable color .com domain name. You don’t need to limit this to primary colors though. Pink.com would be fine to consider.

If you had an unlimited amount of  money but you could only buy the most valuable color .com domain name, what name would you pick? I’ll share my thought about this in a comment later on so I don’t influence anyone too soon.


About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.


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Comments (41)

    Bros

    Red.com. Short, easy to pronounce and write. No obvious negative connotations.

    April 22nd, 2017 at 11:31 am

      Sky Blue

      What about the old fashioned term “Redlight district? Definitely negative, but you are probably not a dinosaur–to know that. ha

      In reply to Bros | April 25th, 2017 at 9:31 pm

    Rod

    Red -popular color, 3char

    or Green
    Lots of industries marijuana, eco friendly, alternative energy, agriculture, money etc.

    April 22nd, 2017 at 11:31 am

    Koosah

    Toss up between red.com and green.com

    April 22nd, 2017 at 11:57 am

    Ray

    Black.com!!!
    Black is the most prestigious color there is.
    Black is also always associated with luxury and privilege.
    If only I had a million Dollars 🙁

    April 22nd, 2017 at 11:57 am

    Richard

    Blue.com

    without ANY doubt.
    Green is second.

    April 22nd, 2017 at 12:41 pm

    Robert

    Color.com is worth the most and it is a personal genetics company.

    April 22nd, 2017 at 12:53 pm

    Koosah

    Forgot about Gold.com
    That would have to be up there

    April 22nd, 2017 at 1:15 pm

      John

      Gold.com is also the first one that came to mind for me before I read the post.

      However, you need to reread the post because that one does not qualify for consideration in this thread:

      “For the sake of discussion, let’s confine this to “real” colors that are primarily colors. For instance, while “wine” is technically a color […]”

      In reply to Koosah | April 22nd, 2017 at 3:27 pm

    Michael Anthony Castello

    The color of money.

    April 22nd, 2017 at 2:17 pm

    Julio Maysonet

    I would say Red for short, Green for Money and Blue because is color used a lot in clothing, websites…

    April 22nd, 2017 at 3:04 pm

    Michael Carter

    green.com

    definitely not blue (blue, blew, bleu)

    April 22nd, 2017 at 3:19 pm

    John

    I honestly can’t pick one as the most valuable, because a number of them are so strong and valuable for so many reasons, but I can say that in my view these are the ones that are at least tied for most valuable, in alphabetical order:

    Black, Blue, Green, Red, White

    However, re Black.com I will say that it is obviously pure no-brainer blatancy that it is worth millions.

    April 22nd, 2017 at 3:33 pm

    KoolBranding

    Black.com would/should be the most valuable.
    Green.com second best.

    April 22nd, 2017 at 4:20 pm

    asset.domains

    orange is a strong brand and a powerful color.

    April 22nd, 2017 at 5:41 pm

      John

      Great one but does not qualify for same reason as gold above.

      In reply to asset.domains | April 22nd, 2017 at 7:03 pm

    todd

    Green by far. It’s a color but it also stands for earth, eco, environment, natural, organic, solar and a hundred other related things.

    April 22nd, 2017 at 7:15 pm

    Anunt

    Gold is my first choice…
    If that is not considered a color…then…

    Orange is the new black…
    they are both valued the same but orange has 15 times more searches than black…
    So orange is better

    But i like red and pink much better…

    Final choice…

    PINK.com

    April 22nd, 2017 at 9:08 pm

    Anthony

    Red is good for a brand, fashion maybe. Someone said red has no negative connotations but, in my mind at least, it is associated with debt.

    Green is good for various reasons listed above.

    Black is not a colour.

    April 22nd, 2017 at 9:36 pm

    Garth

    Blue – today.yougov.com/news/2015/05/12/why-blue-worlds-favorite-color/

    April 22nd, 2017 at 10:11 pm

    Michael

    I would definitely go for blue. It sounds very positive.

    I do like black, but this color does have some negative connotations.

    In any case, it would depend on which market I was targeting. Some colors are popular in certain countries but hated in others.

    April 23rd, 2017 at 8:00 am

    Yury

    In descending order – green, blue, red.

    April 23rd, 2017 at 8:45 am

    Ram Babu

    Red.com simply best in all manner in termt of shorter, Brandable, memorable etc

    April 23rd, 2017 at 9:18 am

    TeddyK

    Gold.com

    Gold is money, worldwide and timeless.

    April 23rd, 2017 at 9:34 am

    Jeff

    Gold.com, Silver and other metal colors (Platinum, Copper, etc.) would for sure be valuable.

    Pink.com would be popular because of girls but also because of the famous lingerie dealer’s line of clothing named that.

    April 23rd, 2017 at 7:11 pm

    Alvin

    Gold FTW!

    April 24th, 2017 at 8:49 am

    RaTHeaD

    indigo… gotta be indigo.

    April 24th, 2017 at 11:25 am

    steve

    1) Gold
    2) Green
    3) Silver
    4) Red
    5) Pink
    6) Emerald
    7) Blue
    8) Orange
    9) Black

    April 24th, 2017 at 2:37 pm

    Saar

    Definitely Red.
    Short and brandable.

    April 24th, 2017 at 2:45 pm

    Richard St Cyr

    Hey, what about Pink !!

    April 24th, 2017 at 3:40 pm

      John

      Great, but not first tier great.

      Really like the singer though.

      In reply to Richard St Cyr | April 24th, 2017 at 10:30 pm

    Anon

    Some tougher ones…

    Vermillion.com
    Magenta.com
    Turquoise.com
    Fuschia.com
    Violet.com
    Tangerine.com
    Grey.com
    Gray.com
    Bone.com
    Taupe.com
    Tan.com
    LimeGreen.com
    Bronze.com
    RoyalPurple.com
    RoyalBlue.com
    Navy.com
    Ivory.com
    Maize.com
    Chartreuse.com
    Olive.com
    Jade.com
    KellyGreen.com
    Teal.com
    Cream.com
    Beige.com
    Eggshell.com
    Champagne.com
    Cyan.com
    Mauve.com
    Avocado.com
    Amber.com
    Peach.com
    Coral.com
    Maroon.com
    Rust.com
    etc.

    April 24th, 2017 at 5:43 pm

    TLDnic

    RED
    by far:
    – 3 chars
    – means the web or network in Spanish

    April 24th, 2017 at 5:48 pm

    John

    Okay, so the cat’s out of the bag about GOLD, even though posting it here violates the “rules” of the question no less.

    So just remember what I used to post frequently in the blogs about this new TLD:

    .GOLD

    April 24th, 2017 at 6:36 pm

    T9Domains

    Black / Purple

    Black and Purple are getting the most favorite choice of men and women on color selection.

    Still Black.com may worth more as a Brand value.

    April 25th, 2017 at 1:11 am

    Sky Blue

    Blue: is most loved color through the centuries (and my middle name). Green: is big for current environmental awareness/financial endeavors. Black has power with dark followers and black clothing trend are predominant. Red because it so happens to be a lll.com.

    As far as what order?
    Hard one, but, I’d say:
    red.com
    blue.com
    green.com
    black.com
    pink.com Threw that in just because I’m a girl.

    April 25th, 2017 at 9:28 pm

    Jovenet Consulting

    For information, there are several new gTLDs dedicated to Colors:
    .RED
    .BLUE
    .PINK
    .ORANGE (.BRAND)
    .BLUE
    .BLACK
    .GREEN

    April 26th, 2017 at 5:17 am

    George in Miami

    I, personally, love Blue.

    However, “G” results:

    Blue 17,030,000,000
    Red 13,660,000,000
    Green 15,790,000,000
    Yellow 8,110,000,000
    Black 14,950,000,000
    White 14,680,000,000
    Gold 3,170,000,000

    April 26th, 2017 at 8:44 am

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