Why Domainers Don’t Generally Partner Up
I’ve received a few “partnership” offers, and I know that domain owners who have premium domain names receive development partnership requests often. I am sure Rick has received dozens of email requests from people who want to help him open a candy store on Candy.com. When it comes to partnership requests, it’s unlikely that the requester will be taken seriously.
It seems that most people want the domain owner to trust that they know what they are doing, and many times, they might, but they can’t prove it. Why would a domain owner be willing to risk his reputation (and domain name) on someone that randomly pops in with an idea? There are plenty of great ideas out there, but execution is what’s important. If you want to partner with me or another domainer, come to us with case studies of your successful businesses. Show us how much revenue you’ve generated by applying your idea elsewhere, and perhaps we can talk.
The problem is that most people have good ideas but no clue about the execution side of things. It’s very easy to tell someone else how they should run their business, but when it comes down to it, the execution is the most difficult part. Toys.com may look like a great $5,000,000 domain name, but a new company would probably have to spend double or triple that on the inventory, overhead, and fulfillment in order to set up a system that will drive a strong return on the investment.
If you do have the ability and a track record of successful web launches, you need to be willing to put in the time, effort, and finances with the hopes of sharing profits on a finished site. If you achieve agreed upon goals, you should get a percentage of the business, but not until that happens. If you are willing to do all of this, then perhaps we will entrust you with our premium domain names. If not, it’s probably best to find someone else for your experiment.
The other option is to do something on your own, start generating revenue, and then pitch the domain owner on integrating the successful business model with the industry defining domain name he owns. The key to all of this is that you must be able to build and manage a successful business, otherwise you will just waste your time and the domain owner’s time.
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