Will RealEstate.coms Go Up or Down in Value?
.RealEstate will be one of the new domain name extensions coming on the market at some point in the not so distant future. According to the ICANN website, there are currently four applicants for the .RealEstate domain extension: Uniregistry, DotRealEstate, LLC, Top Level Domain Holdings, and New North, LLC (Donuts).
Since the registry hasn’t been awarded yet, I have no idea what the price will be for .RealEstate registrations, let alone premium domain names. If I was to venture a guess, I would say that the corresponding exact match .RealEstate domain name many large US cities and cities with high end real estate will be considered premium, and they will have a premium price tag and renewal fee.
Considering how some real estate agents value domain names, it remains to be seen what will happen to the value of [area]RealEstate.com domain names when .RealEstate domain names become available. A major factor is how Google treats the new domain names, but I think the SEO aspect isn’t as important is at once was considering the domination of Zillow, Trulia, Realtor.com, and other popular real estate website. More importantly, in my opinion, is the branding and trust factor that comes with owning an exact match domain name.
With all that said, I am curious what your thoughts are on the values of [Area]RealEstate.com domain names once the new .RealEstate domain names become available. Will these exact match .com domain names go down in value because there are cheaper alternatives, or will they go up in value because of confusion and familiarity with the .com?
Vote in the poll below, but importantly, share your thoughts on why you voted for what you voted. As I mentioned yesterday, I am still buying (and also selling) US city RealEstate.com domain names.
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