You’ve Got to Know When to Hold ‘Em, Know When to Fold ‘Em
“You got to know when to hold ’em, know when to fold ’em.
Know when to walk away, know when to run.
You never count your money, when you’re sittin’ at the table.
There’ll be time enough for countin’, when the dealin’s done.”
I saw Rick Latona’s post today about his company exiting the mini site space, and I immediately thought of Kenny Rogers’ 1978 song, The Gambler. Rick’s company, AEIOU.com, has decided to exit the mini site development space, citing the lack of profitability, “The reality is there is no money in web design.” Although I disagree with what Rick said about web design because I know people who do quite well, I believe he has much bigger fish to fry, and I can commiserate with that decision.
I spent some time building my own mini sites, and although it’s enjoyable to see a project completed on a good domain name I own, the reality is that they often aren’t worth my time and effort. Like Rick, I have bigger fish to fry. When I have started new mini site projects, friends have told me I should focus my efforts on my bigger projects (Torah.com, Burbank.com, Lowell.com…etc), but for me, it was more of a learning experience than anything.
The mini sites I built are earning more money than when they were parked, and instead of having them sit idly, they have pages indexed in Google. However, in retrospect, they weren’t really worth my time and effort, since that time could have been better spent doing other things that are more profitable (researching, buying, and selling domain names for example). Chalk it up to a learning experience I can have as a full time domain investor.
Anyhow, like the Kenny Rogers song, it’s important to know when you’re taking time away from profitable endeavors and doing something that isn’t going to help your bottom line, it’s time to throw in the towel. I’ve pretty much thrown in the towel on developing mini sites on my own to save money, and there would have to be a compelling reason to do another one since my lesson has been learned.
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